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IM Group Case Study

A flagship head office for IM Group





Project Value



4 weeks

The Brief

IM Group commissioned a new purpose-built head office set in 200 acres of parkland for its 170 people involved with the importing, distributing and marketing of motor vehicles. As part of the move, the company decided to invest in its workplace technology systems in order to enhance its ability to present to clients, colleagues and partners.
Viewpoint was chosen to provide high specification audio visual systems for dealer presentations, board and meeting rooms, executive offices and information displays for reception and departmental team areas.

The Solution

Meeting Rooms

In the meeting rooms, visual displays were provided in the form of 55″ and 42″ screens mounted on bespoke credenzas in beech veneer in compliment to the meeting tables, facilitating the presenter to show images and associated audio from VCR, DVD, dedicated PC and laptop (with desktop connection). SMART Sympodium panels were installed with desktop connections to provide full annotation/flipchart/whiteboard functionality. For the executive meeting rooms, fully-functional, mobile 55″ screens were provided to allow equipment to be moved between rooms and employed as necessary. Bespoke meeting tables equipped with ‘pull out’ connection units allow for the connection of laptop PCs, with power and data provided.


The boardroom system consists of an LCD projector mounted above the suspended ceiling in a motorised mirror rig. Images from VCR, DVD, free to air TV, ceiling-mounted document camera, dedicated PC and four laptops can be shown on an 84″ electric tab-tensioned, trap-door, front, projection screen. All equipment was rack-mounted within a bespoke credenza unit to coordinate with the board table, which were equipped with ‘pull out’ connection units to allow laptop PC connection, with power and data provided. Audio was provided via a stereo amplifier and full range loudspeakers.

Control and automated switching of equipment were achieved via the integration of a 7.5″ AMX wireless touch-panel system, also capable of pre-setting optimum lighting levels, dependant on source selection. Interactive features were again available from a SMART Sympodium panel housed in a pull-out drawer on the board table.

Dealer Presentation Room

The dealer presentation room allows two people to present at bespoke corporate-branded lecterns. An AMX wireless panel was provided for complete system automation, including levels for lighting and voice reinforcement via radio microphones, and flush-mounted ceiling speakers.

A ceiling-mounted projector and a 100″ electric tab-tensioned, trap-door, front projection screen were installed for the display of images from VCR, DVD, free to air TV, document camera, dedicated PC and three laptops at both lectern and floor box positions.

Reception Area

In the reception area, twin 42″ LCD screens were erected to provide information display. This information is transmitted from a server PC over the existing CAT5 network to the display devices and a local induction loop was installed at the reception desk.

Information Displays

For the departmental information displays, a bespoke mobile unit was developed to serve as a central ‘hub’ for each department. The units house a 42″ LCD displaying information from the client’s own digital signage system over the CAT5 network from server PCs. These units also provided additional storage for departmental stationery and hardcopy information, as well as providing a recycling point for office paper waste.

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